What if you could make sure that your website didn’t fail?
We've spent the last 10 years working with business owners to do
In the early days, we mostly worked behind closed doors as we
became the technical arm to a number of design agencies, spreading
our Internet experience as far as Australia and as close as next
door. Latterly though, we've gathered a cohort of clients that
we're selfishly keeping to ourselves and it's led us through the
door of so many industries.
At the heart of many websites is a business. A simple statement
but a fact that is so often overlooked. I'm Lou Crane and at
Overbyte we create websites, change them or grow them to support
We recognise 2 things: 1. websites are often design-led, not
business-led and 2. there's no ongoing education and guidance to
dig deep and achieve your goals once the site is done.
That's the first error. A website by its very nature is never
'done'. We used to think people would be OK after the launch
was completed. We were so wrong. That's when you needed us most. We
also learnt to drop the technical language until we'd given you a
The next step was to add in a CRM (Customer Relationship
Management system) to get all your website contacts organised to
begin your marketing, then a landing page template for all your
promotions, specials, info shout-outs, and finally, our Web Expert
System that takes you through the process step by step to keep
your web supplier honest and you in control.
This is included for free in every web project
we do because it's more than just a few pretty pages online.
How we helped a furniture manufacturer develop a self service system
DAMS had been working successfully with their distribution
customers for a while when they realised they needed to
differentiate from the competition. So, what if they could offer
their customers high quality marketing to send out as a PDF? It
would mean that they'd impress their end customers with
professional presentation which no other business was doing and it
also promoted constant communication between all parties.
We developed their Marketing Manager. Their customers love it.
We've got the system working quickly and simply and they are
producing design-house quality material which competitors cannot
keep up with.
"We have a trusted and long-standing working relationship
with Overbyte, starting in 2005.
Most recently we engaged them to redevelop a complex
website, allowing our clients to generate marketing pdf files.
Completely re-engineered to contemporary standards and delivered to
time and budget, the result is a much faster, well considered
system letting our customers work faster and more
Overbyte's approach centres around excellent software
engineering, considered user interface design, insightful solutions
to any problems and solid customer service. We would always
recommend their work."
Chris Ellison, Marketing Manager
Why we were trusted to take charge of Carole Nash’s cherished site
Carole Nash launched their classic car insurance in 2012 and
needed a website to match its business expectations. There was a
very tight schedule to get it ready in time for the car show
exhibition and at that point, nobody knew the response we would get
from these very particular customers who put a lot of love into
We got there together and started planning how the site would
keep visitors excited and loving the information as much as their
cars. Over the next few years, the marketing team came to us with
ideas for making the site community based, encouraging returns and
becoming a central source of information. It's growing constantly
and having us there on a monthly basis is certainly an astute way
to keep up the momentum
"When Overbyte pitched for the development of our website,
they were the obvious choice for us.
There were no restrictions on what we wanted to do… This has
enabled them to make recommendations
on different approaches, always translating very technical
aspects of web development into more human terms.
I would have no hesitation in recommending
Dawn Holmes, Marketing Manager at Carole Nash, Cherished Car
We know that business comes first
If you're ready to learn a little, make some plans and think
about what you need from your site, then we can get that
information to you. We send out particularly useful tips,
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Particularly suitable for owner-managed businesses and marketing personnel within larger organisations.