Search Engine Optimisation (SEO), Online Marketing and Social Media

Just some of the essential considerations we undertake for each project:

	Digital Strategy & Planning		Competitor research & market placement
	Usability		Journey testing
	Content analysis		Perfomance through metrics analyisis
	Calls to action & interaction		Industry-appropriate activity

We all need to be found. Getting there by the easiest means is the only way to travel. Search engine optimisation (SEO) is just the beginning; we consider the flow of traffic, level of retention, the user journey, as well as making sure your audience knows how to reach you.

Our goals are straightforward:

To raise your online presence, raise your brand's profile and get the right people to your site at the right time

You'll see that we offer SEO alongside SEM (search engine marketing and social media marketing) because one cannot work effectively without the other. It's all very well getting your site onto page 1 of Google but if you give your visitors no reason to stay, they can hit the back button and trundle off to your next competitor on the list.

As a base line for our work, we can create usability reports for clients which details the operation of their navigation, functionality, appearance, language and so on. This gives a structure that future work can be based on and will identify early on if the site has any inherent flaws.

A cohesive and rounded approach to many campaigns undoubtedly includes an assessment of social media and what it can mean for your business. Importantly, it's not for everyone and just because it's the latest emerging technology, does not mean that it's always right for your industry. If this is a route that's appropriate for your campaign, then we can guide you through the miriad of SM and formulate a project that will incorporate the best of the technologies and practices to develop your online presence.

Our service is a bespoke combination of search engine optimisation, search engine marketing, social media marketing, PPC campaigns, article writing and copy analysis.

Some articles we've written:

To PPC or not to PPC

Search Engine Optimisation and how to choose your company wisely